NSL Announces Merchandise and Sponsorship Agreement with M4 Sports

The National Squash League is thrilled to announce our new merchandise and sponsorship agreement with M4 Sports. M4 will provide player uniforms for the NSL as well as gear for team coaches and owners. 

The name M4 stands for “Made For,” which underscores M4’s mission to provide high-quality products personalized for each individual sport and individual person. This mission makes M4 the perfect partner to align with the NSL’s commitment to providing our players and fans with the best possible squash experience. 

NSL CEO Spencer Lovejoy on M4 partnership: “The NSL is very excited to be partnering with M4 to help our merchandise game reach the next level. Our league is the only place in the world where fans can buy their favorite player’s jerseys, and M4 clothing is bringing the best quality to these jerseys.” 

Our new agreement with M4 reflects their shared commitment with the NSL to growing squash’s impact around the world. As M4 founder Dirk Dunlap shared, “The entire team at M4 is proud to be working with the National Squash League. We are excited to see the League broaden the following and appreciation for squash in the United States and abroad. Getting apparel right enhances the experience for both the players and the fans. We can’t wait to roll out our new offering for everyone for the 2026 season!”

M4 will operate online shops for the NSL and each team which fans will be able to access ahead of the 2026 season. Purchasing league merchandise not only upgrades your squash gear, but it also helps support NSL players. Buying your favorite player’s jersey directly benefits that player, as every NSL player receives a cut of their own jersey sales. 

There’s never been a better way to show your support for the league, as NSL CEO Spencer Lovejoy can directly attest: “I can tell you from a player’s perspective that M4 clothing is comfortable, versatile, and looks great. M4 will be providing a full line of NSL branded merchandise, so stay tuned for the opening of the new online store coming soon!”